Maria 👋🏽

Whirlpool Social

Team

Senior Art Director: Maria Gonzalez
Senior Copywriter: Samantha Bordignon

The challenge

Create fun social content for Instagram that highlights Whirlpool’s products at CES.

Goals

Increase awareness of the Whirlpool brand at CES.

Customizable microwaves

Whirlpool partnered with designers to create unique patterns for their microwave doors.

Smart refrigerator

While at CES Whirlpool was going to introduce it’s new smart refrigerator which kept produce fresh for a longer period of time.

Dryer and washer skins

Whirlpool introduced personalized skins for their washers and dryers. The video highlighted the different options available.

Let's get to know each other. 👋🏽