Maria 👋🏽

Shuddle Branding

Team

Design: Maria Gonzalez
Design Manager: Cori Leste

The challenge

Shuddle was a ride sharing service for kids in the bay area with low awareness. As the only brand designer on the team I was challenged to help establish the brand look and feel.

Goals

Develop the brand identity of Shuddle through print, web, and video to increase awareness of the brand amongst parents and drivers.

Shuddle explainer video
I art directed our first explainer video in partnership with a small production agency in L.A. Together we wrote and storyboarded the script, as well as sourced talent, and did location scouting.

We even did some car wraps to grab attention

And some out of home in malls and bus stops

Brand moments within the product

Shuddle website

I worked on the design of several landing page. These pages consisted of homepage, how it works, safety, and driver signups.